Father’s Day special action

A stepfather is honored on Father’s Day.

About the project

It was a different honor on Father’s Day: a film where a boy was looking for a present to give to his stepfather – a TIM mobile phone.

On the Internet, interactive banners where children and stepchildren were able to send to their fathers and stepfathers ringtones, wallpapers and pay tributes using portal banners.

The mobile action where you can record a video using a webcam with the Windows Live Messenger TIM Tab and send it straight to a mobile phone won two awards in two categories of the 5th edition of the MMA Awards, the Mobile Marketing Association: Best Mobile Campaign Overall and Cross -Media Integrated Campaign.

Ficha Técnica

Creative Director: Alexandre Okada, Fabio Seidl, Fred Sartorello and Fabio Matiazzi

Creation: Fabio Seidl e Paulo Garcia

Producer: Sentimental Filme

Director: Mauricio Guimarães, Luciano Zuffo and Luiz Evandro


My name is Fabio Matiazzi.
You will see my work in a minute.