Football lovers to combat fights among supporters in and outside stadiums.
About the project
We substituted the traditional assistant referees’ flags of all Paulistão games, in 2014, by white flags to educate fans about violence at the stadiums.
The campaign phrase – “For peace it is not offside” – was stamped on signs and banners on the field, drawing the attention of thousands of fans and the media, who spontaneously advertised the action. The violence, during the campaign period, decreased by 98% – a very encouraging result.
Creative Director: Paulo Sanna, Fabio Matiazzi, Adriano Abdalla, Fernando Tomeu, Rafael Palermo and João Paulo Martins
Creation: Andre Araujo and Samuel Normando
Producer: La Casa de La Madre
Director: Jorge Brivilatti
My name is Fabio Matiazzi.
You will see my work in a minute.