Do more with Lumia
Always connecetd with your company. The campaign shows how the Nokia Lumia helps you to be connected to all Microsoft devices.
About the project
In order to promote Microsoft Lumia 640 XL smartphone, the campaign “Inspiration to Do More” was created, led by art director Felipe Fiuza, who accepted the challenge of building a motorized retro bike in one night.
The communication consists of two Internet videos and a number of activations on social networks. The first film presents Felipe and his passion for setting-up bikes. The second film shows whether he managed to complete the challenge. In between a movie and another, Felipe published video posts on social networks, talking about the challenge of building “the best bike of your life and how the Lumia 640 XL helps in this mission”, from the choice of colors and names by searching for references. In the posts, he invited people to give suggestions for choosing the color and the name of the bike.
Creative Director: Fabio Matiazzi
Creation: Bruno Almeida and Breno Amaro
My name is Fabio Matiazzi.
You will see my work in a minute.