Real reports of consumers turned into TV and digital campaigns.
About the project
A fully interactive campaign where the consumer is the big star of the project, from start to finish, being invited to tell their “priceless” moment through texts, videos, photos and illustrations.
The chosen stories have become part of the advertising MasterCard campaign.
Creative Director: Eduardo Hernandez, Fabio Matiazzi and Miguel Genovese
Creation: Eduardo Hernandez, Fabio Matiazzi, Fabiano Silva, Fred Crestana, Marcos Teixeira, Romolo Magda, Alexandre Silveira, Mauro Villas-Boas and Marcos Dionysio.
My name is Fabio Matiazzi.
You will see my work in a minute.