Real life and fiction characters take you to your first big car.
About the project
From Saci kid’s stories to the teenagers Playboy bunnies; from Fofão to the college rock band; from Scooby Doo to the favorite pub waiter. Characters that certainly were part of Brazilian life are present in the GM Prisma campaign.
The story of the movie shows a man walking, and behind him, all the characters appear as if pushing him toward the new car.
When He sees the Prisma, the crowd disappears. The signing closes: “New Prisma. His first big car.”
On the internet, it was individually explored the presence of different characters in the campaign. Each one of them told a story through videos on the car website.
Creative Director: Adriana Cury, Danilo Janjácomo, Roberto Cipolla e Paulo Sanna
ACD: Max Chanan and Fabio Matiazzi
Creation: Danilo Janjácomo , Eric Sulzer, Adriano Alarcon, Fabio Matiazzi, Diego Silva, Mauro Ramalho, Max Chanan, Mario Cintra e Fernanda Machado, Marcelo Pignatari, Fred Crestana and Ana Dolabella
Producer: Republika Director: Carlos Manga Júnior
Sound producer: Sax So Funny and S de Samba
My name is Fabio Matiazzi.
You will see my work in a minute.