Portifa_PG_NESTLE_FAST_V2_0

Nestlé Fast

Speaking young people language with stroke and music.

About the project

The release of Nestlé FAST line on television was made entirely with illustration features, animation, 3D techniques and stop motion, the film has the different feature of a ‘Beard Women’ – the same duo responsible for all graphic line of the campaign.

Monochrome drawings are full of information and references that symbolize the day-to-day accelerated and dynamic experienced by the target audience of the product.

Music out there

It is possible to create a playlist in a website, which is spreaded on a virtual map, all over Brazil.

People shared with friends who liked the suggested songs to listen at that location and could download them using a mobile application. Over 400,000 songs were downloaded all over the cities.

Radio Fast 89 fm

A partnership between Fast and the 89 FM where interactivity was the great advantage of the new radio Fast 89 – where the listeners and Internet users could create a radio list – the first interactive radio in Brazil.

Ficha Técnica

Creative Director: Milton Mastrocessario and Fabio Matiazzi


Creation: Fabiano Silva, Ana Dolabela, Jorge Brivilati, Carlos Bertuol, Omar Caldas and Alessandra Muccillo


Producer: Film Planet

Director: Flavia Moraes and Pix Talarico

Hello

My name is Fabio Matiazzi.
You will see my work in a minute.