Speaking young people language with stroke and music.
About the project
The release of Nestlé FAST line on television was made entirely with illustration features, animation, 3D techniques and stop motion, the film has the different feature of a ‘Beard Women’ – the same duo responsible for all graphic line of the campaign.
Monochrome drawings are full of information and references that symbolize the day-to-day accelerated and dynamic experienced by the target audience of the product.
Music out there
It is possible to create a playlist in a website, which is spreaded on a virtual map, all over Brazil.
People shared with friends who liked the suggested songs to listen at that location and could download them using a mobile application. Over 400,000 songs were downloaded all over the cities.
Creative Director: Milton Mastrocessario and Fabio Matiazzi
Creation: Fabiano Silva, Ana Dolabela, Jorge Brivilati, Carlos Bertuol, Omar Caldas and Alessandra Muccillo
Producer: Film Planet
Director: Flavia Moraes and Pix Talarico
My name is Fabio Matiazzi.
You will see my work in a minute.