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Grazi’s telephone number

What would you do if you found out the phone number of someone famous?

About the project

A film was created to show that with Vivo you talk more paying less, where a boy was trying multiple phone numbers to find out the number of Grazi Massafera – Brazilian celebrity. Following this idea for the digital, we created the promotion: “If you find out Grazi’s number, what would you say to her?”

Thousands of people sent their sentences, the best ones were chosen and made into five films; also, the winners received a mobile phone each.

Ficha Técnica

Creative Director: Fabio Matiazzi


Creation: Natasha Leite, Breno Amaro, Rodrigo Pires and Ivan Blotta


Producer:O2 Filmes

Director:Fernando Meirelles and Quico Meirelles

Hello

My name is Fabio Matiazzi.
You will see my work in a minute.