Grazi’s telephone number
What would you do if you found out the phone number of someone famous?
About the project
A film was created to show that with Vivo you talk more paying less, where a boy was trying multiple phone numbers to find out the number of Grazi Massafera – Brazilian celebrity. Following this idea for the digital, we created the promotion: “If you find out Grazi’s number, what would you say to her?”
Thousands of people sent their sentences, the best ones were chosen and made into five films; also, the winners received a mobile phone each.
Creative Director: Fabio Matiazzi
Creation: Natasha Leite, Breno Amaro, Rodrigo Pires and Ivan Blotta
Director:Fernando Meirelles and Quico Meirelles
My name is Fabio Matiazzi.
You will see my work in a minute.