Prisma Test Life
Life stages are overcomed as a video game in everyday life, and take you to the grand prize: your first big car.
About the project
PIn order to complete the campaign release of the GM car, Prisma” Your life has brought you here,” we searched inspiration in the video games, reinforcing this concept with the theme: “Life is full of stages. Get ready for the next.”
The campaign was based on video game languages, where the stages of the game were the challenges in a young man’s life. As the Prisma, positioned as “premium” to those who went up “another step in life,” the games show the victory of the young man to overcome the obstacles of typical everyday situations – both the TV and the website turned games on the Internet.
Creative Director: Adriana Cury, Danilo Janjácomo, Miguel Genovese and Max Chanan
Creation: Luiz Vicente “Batatinha” Simões, Marcelo Pignatari, Max Chanan, Fabio Matiazzi and Alessandra Zanetti
Producer: O2 Filmes
Director: Heitor Dhalia
Sound producer: Julia Petit and Lucas Mayer
My name is Fabio Matiazzi.
You will see my work in a minute.