Out of the basics.
Find out your incredible side.
A campaign that shows how Office can change your life.
About the project
Nothing better than doing a test drive in real life to release the new Microsoft Office and present its new benefits. We developed a great campaign with movies, ads and banners for it. The films tell stories of people who have reinvented themselves using the tools of the new Office, a woman who transformed her old recipes in a book, Teco guitarist who managed to buy a new guitar just using Excel to manage his finances.
The main idea was to create an application through Facebook Connect you could create a Word document (a digital magazine about your friends), Power Point (presentation with all your pictures) and Excel (an analysis of your life and your friends) based on your timeline, customized and fully editable.
Creative Director: Paulo Sanna and Fabio Matiazzi
Creation: Lana Dolabela and Caio Batista
My name is Fabio Matiazzi.
You will see my work in a minute.