A traveler goes around Brazil only using his credit card. "Brazil is priceless."
About the project
The challenge was on for a traveller and his MasterCard: to go over Brazil using only the card.
The trip was inspired by a campaign with reality show characteristics, exploring the cultural, social and geographical diversity in Brazil.
More than 1 million people followed the traveller adventures, witnessing in real time, over the internet. Whoever wanted could interact with travel arrangements or participate in a promotion in which the traveller could visit MasterCard costumer city, if he had not passed through there yet.
Creative Director: Eduardo Hernandez e Fabio Matiazzi
Creation: Eduardo Hernandez, Marcos Dionysio, Lusa Silvestre, Marcos Teixeira, Frederico Crestana, Romolo Megda, Fabio Matiazzi, Daniel Martins, Ricardo Aguiar, Alexandre Silveira e Fabiano de Queiróz
Producer: Margarida Flores & FilmesDirector: Tadeu Jungle
Sound producer: S de Samba
Conductor: Dimi Kireff
My name is Fabio Matiazzi.
You will see my work in a minute.