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MasterCard Traveller

A traveler goes around Brazil only using his credit card. "Brazil is priceless."

About the project

The challenge was on for a traveller and his MasterCard: to go over Brazil using only the card.

The trip was inspired by a campaign with reality show characteristics, exploring the cultural, social and geographical diversity in Brazil.

More than 1 million people followed the traveller adventures, witnessing in real time, over the internet. Whoever wanted could interact with travel arrangements or participate in a promotion in which the traveller could visit MasterCard costumer city, if he had not passed through there yet.

Radio Spot

With the radio soundtrack, called “Poropopó Theme,” Mastercard Traveller has a relaxed way to use the card to “get away of” unusual situations and make a purchase. The narration fits nicely throughout the tune, referring to the cultural diversity of Brazil and Mastercard.

Ficha Técnica

Creative Director: Eduardo Hernandez e Fabio Matiazzi


Creation: Eduardo Hernandez, Marcos Dionysio, Lusa Silvestre, Marcos Teixeira, Frederico Crestana, Romolo Megda, Fabio Matiazzi, Daniel Martins, Ricardo Aguiar, Alexandre Silveira e Fabiano de Queiróz


Producer: Margarida Flores & Filmes

Director: Tadeu Jungle


Sound producer: S de Samba

Conductor: Dimi Kireff

Hello

My name is Fabio Matiazzi.
You will see my work in a minute.