Why to struggle?

Animation inspired by fables shows how it is easy and practical to top-up mobile phones.

About the project

With the concept of “Why to struggle?” The animation is narrated in fable tone, presenting the advantages of the online top-up for Vivo customers.

The scenes presented, in a musical rhythm, situations that may arise while you are in the queue to top-up your phone, such as being cold, frying under the sun, waiting, wondering who is behind you. Besides the webfilme, the campaign also includes activations in social networks and online strategies.

Ficha Técnica

Creative Director: Paulo Sanna and Fabio Matiazzi

Creation: Guilherme Medici, Lucas Santos, Daniel Ribeiro, Fabio Matiazzi, Samuel Normando, Paulo Sanna and Eloisa Vasconcellos

Producer: Vetor Zero

Director: Gabriel Nóbrega


My name is Fabio Matiazzi.
You will see my work in a minute.