Why to struggle?
Animation inspired by fables shows how it is easy and practical to top-up mobile phones.
About the project
With the concept of “Why to struggle?” The animation is narrated in fable tone, presenting the advantages of the online top-up for Vivo customers.
The scenes presented, in a musical rhythm, situations that may arise while you are in the queue to top-up your phone, such as being cold, frying under the sun, waiting, wondering who is behind you. Besides the webfilme, the campaign also includes activations in social networks and online strategies.
Creative Director: Paulo Sanna and Fabio Matiazzi
Creation: Guilherme Medici, Lucas Santos, Daniel Ribeiro, Fabio Matiazzi, Samuel Normando, Paulo Sanna and Eloisa Vasconcellos
Producer: Vetor Zero
Director: Gabriel Nóbrega
My name is Fabio Matiazzi.
You will see my work in a minute.